In 2008, MIROMODA the Indigenous Māori Fashion Apparel Board (IMFAB) was founded by Sydney based artist Rex Turnbull (Ngāti Tuwhaaretoa) and Wellington-based and former publisher, Ata Te Kanawa (Ngāti Maniapoto) as an organisation instituted to advanced the quality status of Māori fashion design. MIROMODA aims to raise the artistic and professional standards of Māori design; to define a code of ethical practices of mutual benefit in public and trade relations, and to promote appreciation of the fashion arts through leadership in high quality and aesthetic discernment. Over the years, the entity has received support from tertiary, industry, private sector, and Government. MIROMODA is essentially a business that organises indigenous fashion-related events.   

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The Miromoda annual fashion design competition culminates in the coveted Miromoda Showcase at New Zealand Fashion Week. 

 MIRO: a technical term used in raranga (traditional Māori weaving) for twining fibres. 
MODA: Italiano for fashion.