MIROMODA the Indigenous Māori Fashion Apparel Board (IMFAB) was founded in 2008 as an organisation instituted to advanced the quality status of Māori fashion design.
MIROMODA aims to raise the artistic and professional standards of Māori design; to define a code of ethical practices of mutual benefit in public and trade relations; and to promote appreciation of the fashion arts through leadership in high quality and aesthetic discernment.
The entity has received enormous support from tertiary, industry, private sector and Government. MIROMODA is essentially a business that organises fashion related events.
MIRO: the technical term used in traditional Māori weaving for twining fibres.
MODA: Italian for fashion.