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Media Release

15 Sept 2011

Miromoda: The Indigenous Maori Fashion Apparel Board is hosting a Fashion Extravaganza on the 30th of September at the TSB Arena, Wellington.

This one day, matinee and evening event is part of the REAL NZ Festival, which runs alongside the 2011 Rugby World Cup.

The event will incorporate a one off exhibition of traditional Maori kakahu (highly prized ceremonial cloaks) from the Hetet-Te Kanawa collection held at the Waikato Museum and will acknowledge the French-Maori connection.

Ludovious Hetet was a French whaler who married Rangituatahi, the daughter of a Ngati Maniapoto chief in the mid 1980s. The couple had three sons and one daughter of which many descendants remain and are concentrated in the King Country area.

The exhibition is to demonstrate the connection and contrast of traditional and contemporary Maori fashion.

Miromoda Co founder, Ata Te Kanawa says the interest from the French is understandably strong, “Yesterday I received a booking for 10 from Paris in one single email. Because the subject line was in French I didn’t even understand what it was initially.”

The two catwalk shows will feature 10 top Maori fashion designers and models, many of whom are still fresh from showing at NZ Fashion Week.  These include overall Miromoda winner Adrienne Whitewood from Rotorua, Auckland label Dmonic Intent, and Whiri from New Plymouth,

Adding to the mix is the new Wellington label Hermione Flynn and the Hutchinson Sisters from Auckland.

Australian based Miromoda designers, Blair Archibald (Melbourne) and Tara Warren (Brisbane) will also show their capsule collections and there’s a welcome return of Titahi based designer Wiremu Barriball, his stock of shoes, pressure tees and laser engraved leather accessories.

Having opened his own store ‘Revolution Aotearoa’ in Porirua’s North City Plaza, Barriball has extended his range of designs to include a new rugby boot that is bound to create interest.

Project Coordinator Terina Cowan says there will be the usual element of surprise for a Miromoda event and hinted at a high profile rugby player in the line up of male models alongside Wellington Bachelor of the year Daley Tapa, and runner up Alistair Boyd.

Pre show hosting venues have been organized as either VIP or GLAM packages and cameo appearances of players from any of the four RWC teams scheduled for the double whammy rugby weekend which sees France play Tonga and NZ All Blacks vs Canada are being talked up as being “very possible” at the Miromoda office.

“Obviously, international guests, corporate types and dignitaries will have a different expectation of the VIP packages than the ‘chicky babes’ who will most likely book Glam tickets for the free bubbles at any of the six inner city bars and within walking distance to the venue,” says Cowan.

As well as girlfriends forming groups to have the ‘perfect girl outing’, Cowan says a ticket to Miromoda is probably a good leveraging tool for men who want a trade off for blokes-only rugby and beer sessions.

A designated Trade Area will feature items from the catwalk alongside high-end fashion related Maori products for sale.  Maori and contemporary music will fuse the components of the event and VIP corporate tables will serve Maori infused food platters with wine from Maori owned winery, Tohu.

The audience of more than 1200 quests per show will be made up of members of the public, national and international corporate representatives, VIP guests, dignitaries and media.

“We want people to experience the hype and glam of a fashion event with red carpet, photographers, beautiful people in beautiful clothes, and the effervescence of indigenous fashion in a contemporary context,” claims Cowan.


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