Posted in News
Image Caption: Miromoda 2016 Supreme winner Keri Wanoa and Brooke Strang with their collection legacy.
MIROMODA the Indigenous Maori Fashion Apparel Board (IMFAB) is pleased to announce the ten designers who will showcase their collections at New Zealand Fashion Week (NZFW) 22nd – 26th August 2016.
Miromoda has acted as a launch pad for designers who identify as Maori–designers are identified by their creativity, design aesthetic and point of difference. Since its inception in 2009, Keri Wanoa of New Plymouth tasted success as an entrant in the Emerging category of the first Miromoda Fashion Design Competition. Impressing the judges along with seven other novices Keri earned two opportunities to showcase at NZ Fashion Week, she was invited to be part of the NEW GEN show on top of the Miromoda showcase. Launching her label Whiri in 2010, Keri was the first from the Miromoda stables of fashion designers to host her first solo show at NZFW.
Fast track to 2016 and having teamed up with her Nelson based sister Brooke, the duo have established the label Wanoa Four which are lined up to be stocked in several retail stores and this year, decided to enter the now popular Miromoda fashion design competition. This time, however, they entered the Established section, and were stand out winners for their structured collection with an ethos of being handmade focusing on tailoring and textures including hand knitted merino, natural linens, silk cashmere, and leather.
Co Founder, Ata Te Kanawa says commerciality for Maori designers entering the Miromoda competition and winning the opportunity to show at NZ Fashion Week was always the purpose of the competition and the existence of Miromoda.
“Realising the commercial opportunity showing at NZ Fashion Week can provide, is not always a straight forward outcome, it can take a lot of time, money and hard work, but Keri and Brooke are a good example of the tenacity and talent needed to take that journey,” says Te Kanawa.
Now in it’s eighth year, the competition was held at the Pataka Arts & Cultural Museum at Porirua for the first time with a judging panel made up of Dame Pieter Stewart, founder of NZ Fashion Week, iconic fashion designer Adrian Hailwood and Lucire fashion magazine publisher, Jack Yan.
“The selection process seems to get harder as each year passes, as the designers continue to raise the bar. The short-listing process is never anything less than inspiring. As a judge I am incredibly excited about the direction each designer is taking with their collection from emerging talent to the global stage”, says Yan.
Sponsorship is critical for young designers including the 2016 Innovation Cash Prize of $1,000.00 Award Sponsored by AJ Park recipient Emerging Winner Pania Tucker nee Greenaway.
The new competition venue proved the perfect lead up to an evening Runway show of Miromoda invited designers, as well as a signature garment of all the successful competition entrants heading to NZFW.
“Pataka was a fantastic venue for the Miromoda competition and Runway Show, in fact taking high fashion out of the big centers allowed for its own vibe to be created and that was certainly the case on Saturday night,” says Te Kanawa.by